Fast food in Japan
Trends in Japan: Sweets in Disguise
Treehugger, Lloyd Alter
Trends in Japan usually show up here a couple of months or years later; here is one to watch. It appears that men do not like to be seen eating elaborate cakes in public, so a confectioner set up what looks like a typical fast food outlet to sell what look like hamburgers and fries, but that are in fact cake.
"The Mamido burger, for instance, which sells for ¥390 ($3.25 at ¥120 to the dollar), is a highlight of the menu. The "bun" is actually a sponge cake, the "patty" inside is chocolate cream, and the "pickles" are kiwis.
The deep-fried fish burger, meanwhile, priced at ¥440 ($3.70), features a banana shaped like a fish fillet in sponge cake. It is topped with "tartar sauce," which is actually fresh cream. And the gratin burger, also at ¥440, is a sandwich with a cream cheese and fruit filling.
The side dishes are equally ingenious. The French fries look like the real thing but are actually custard cream covered in starch powder and deep-fried. The fries, diners are told, are delectable when topped with ketchup.
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