At Ambivablog I learned that today's word of the day is:
accismus (ak-SIZ-muhs) - nounA fine word for something we sometimes realize we've built our lives around.
Feigning disinterest in something while actually desiring it.
[From Greek akkismos (coyness or affectation).]
Accismus is showing disinterest in something while secretly wanting it. It's a form of irony where one pretends indifference and refuses something while actually wanting it. In Aesop's fable, the fox pretends he doesn't care for the grapes. Caesar, in Shakespeare's Julius Caesar, is reported as not accepting the crown.
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