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Monday, December 28, 2009

On getting internet users to pay for content

Alan D. Mutter, a media consultant:
Content providers see that the idea that everything has to be free, supported by ads, isn’t working well, and they’re trying to put the toothpaste back into the tube, but only partially...

One of the problems is, newspapers fired so many journalists and turned them loose to start so many blogs. They should have executed them. They wouldn’t have had competition. But they foolishly let them out alive.


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